Cable to cable industry research and development company attaches great importance to abroad, especially the European and American countries of cable companies, they remain strong advantages in relating to the product technology, the technology level of sumitomo cable to lag behind the nexon and than Rayleigh company. From the Angle of industry, the power cable research and development funding than telecom cable business r&d investment, so the production of telecommunication cable and optical fiber cable enterprises invest more in research and development funds, this aspect is mainly focused on new materials and manufacturing process. Specific investment proportion and the company's technology strategy, manufacture strategy has an important relationship, and a certain amount of r&d, product innovation has become the key elements of the fierce market competition keep winning.
With the implementation of the "tenth five-year plan", the strategic structural adjustment, promote the equipment manufacturing industry to accelerate the optimization and upgrading of industry organizations, the variety of wire and cable products and puts forward a new demand; After joining the WTO, wire and cable industry in the process of economic globalization further exacerbated the cable products of international competition, at present our country only a few varieties of cables can be acceptable to the international market and to participate in the competition level, most varieties of cables are in urgent need of development, improve the level and class. Wire and cable industry in China, as it were, in a crossroads, the industry's need for effective strategic adjustment, build system of industry norms, own innovation system, mechanism and other major problems, to make the wire and cable industry back on the track of healthy development.
Again with the forces of the portfolio, market division, the interests of the redistribution, cable enterprise's competition is faced with unprecedented complex situation, both full of risk, more full of opportunities. Look to the future, the competition of the international cable market will be further intensified, domestic cable companies only to mature in the development of the complex and changeable environment, in promoting enterprise technology, management, brand innovation strategy, effectively enhance market competitiveness. At the same time, also actively grasp the environmental protection cable, cable, superconducting cables and other market opportunities, improve the product specification as soon as possible, to create world-class brand cable, to win a place in the international market competition.
The creation of the brand to a great extent, dependent on two factors: first, excellence in technology and quality, your product is better than others, shop around, the customer can't afford not to buy you; Second, the production cost is lower than others, the product price is cheap, rely on cheap can also create brand. Actually the cost is low as well as management depends on technology. Creates the brand after all technical and scientific research is one of the most important factor.
The lack of international brand wire and cable industry in China, there is that our country is a trend of industrialized countries. Our modern history be later than developed countries in 200, our wire and cable industry cannot be compared with Europe and the United States the century-old number enterprises. After China's wire and cable products enter the international market, far unable to compare with the well-known international brands, and thus difficult to enter the international market, win the favor of the foreign consumers. Combined with China's wire and cable products export enterprises compete to low-cost competition, namely let foreigners look down on, also damage the image of the industries and enterprises. In addition, the goods should not be a large number of sales, can't be widespread cognition. Can't be widely cognitive, cannot form a brand. Combined with our years took a humiliation, of OEM road, more make famous Chinese products without a name. This is also the Chinese wire and cable has one of the reasons for the lack of international brands.
Through careful study the development history of international brand, we can see the development of the international famous brand to roughly such characteristics: most brand has a long history, always pay attention to quality, not price; Make full use of marketing techniques to consolidate his position. Brand planning does not come out, but the enterprise strong performance and results. Brand means excellent, good, practical and popular. Some experts said, this is the brand of the trick.
China's wire and cable companies in the future is what kind of brand road? Overall, the brand is not design and planning, you must first to catch up on technology, produce excellent products, for your enterprise, have the economic strength, will be the birth of a new brand, only by the low price is always to create a brand.
Wire and cable industry in China is the world's superpower, rather than power, nor the brand power. Look at China's wire and cable products import and export situation of each year, we export are low-end products, while imports of high-end products. One of the reasons for this situation is our independent research and development is not strong enough. Isn't "the god five", "the god six", "god seven" can be produced in China, but couldn't make the high-end wire and cable products to?
CopyRight 2013 Yixing Xin Mao Cable Material Co., Ltd. | ËÕICP±¸13039359ºÅ-1